lukapsd

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lukapsd: half-human, half-designer

Designer since 2012. Experienced in branding, visual identity systems, product and UI design, typography, motion, and digital design across web and mobile platforms. I focus on building strong, scalable visual systems that bring clarity, consistency, and structure to complex products. My work is centered on reducing interface chaos, improving usability, and aligning design decisions with real business and technical constraints. I collaborate closely with teams, understand product goals, and ship thoughtful, practical design solutions that work in real-world conditions and scale over time.

Site: lukapsd.me · Role: Senior Designer

Luka Žarić, brand designer

Selected works

Posters, brand campaigns, a typographic system, editorial layouts, a reel still, 3D and illustration.

A poster with a typographic identity mark
Poster / Identity
A brand campaign layout in a tall format
Brand / Campaign
Brand sheet from the Wellstreet rebranding
Brand / Campaign
A typographic system laid out on one sheet
Typographic system
Editorial layout made for the Tikitaka site
Editorial / Layout
Designer for Tikitaka site: inclusi Bitcoin e USDT
An editorial page with a large headline
Editorial / Layout
A still from a design reel
Video / Reel
A conceptual poster artwork
Poster / Concept
A square logo mark on a plain ground
Identity mark
A wide printed poster
Poster / Print
A three-dimensional render
3D / Render
An illustrated symbol in a tall frame
Illustration / Symbol

More

Founded a local creative community and exchange space for designers.

Creates film and gaming content and experimental visual work as a side practice.

Mentored 40+ students and early freelancers in a practical online course.

Created icons and assets used across different digital products.

Contact

Luka Žarić, Podgorica, Montenegro. Write to lukapsd@gmail.com.